Fuller, Smith and Turner has appointed Sam Bourke as its new retail marketing director.
The move comes as the public limited company looks to increase its current brand, digital, and in-pub marketing activity.
Beginning her new role on 28 November, Bourke will leave her position as marketing director for sushi and bento brand Wasabi. Fuller’s new addition to the team has also held marketing roles at ETM Group and The Restaurant Group in the past.
“I’m delighted to welcome Sam to the team,” Fuller’s chief executive Simon Emeny said.
“She brings with her a wealth of knowledge of hospitality retail marketing and a laser-like focus on the consumer. She will be a great cultural fit and I’m excited to see how she develops our marketing in the coming months.”
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Bourke is also a non-executive director for hospitality wi-fi and analytics business Wireless Social.
The new retail marketing director added: “I am thrilled to be joining Fuller’s executive team. Fuller’s has an incredible heritage, with a real commitment to giving its customers a distinctive and memorable experience.
“I am looking forward to bringing the true Fuller’s experience to life by transforming the way we engage with our customers as we innovate for the future. Fuller’s is a business I have long admired and I’m looking forward to being an integral part in the next stage of its history.”
