Exeter-based digital marketing agency Organic has today announced its re-certification as a B Corp business, as it commits itself to a purpose-driven model alongside a profit-driven one.

This marks the second time the business has secured the prestigious certification, having initially done so in 2019.

To attain B Corp status, businesses must adhere to a strict set of social and environmental guidelines representing a commitment to goals beyond simple shareholder profit.

The certification covers five key impact areas within Organic’s business, namely governance, workers, community, environment and customers.

Following its re-certification, Organic continues to form part of a community of over 4,000 businesses around the globe.

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“Celebrating Organic’s second round of certification is an exciting moment for us, as they continue to lead the way within the advertising services industry,” B Lab UK executive director, Chris Turner said.

“We and the rest of the B Corp community are really pleased to see the agency re-certify and continue to support the B Corp Movement.”

Organic CEO, Ben Scoggins added: “We believe that digital can be a force for good, and we are committed to our purpose as a company – our joint responsibilities to our people, planet and profit.

“We’re really proud to have re-certified as a B Corp, and we’re equally excited to continue the journey to improved societal impact.”