Indian food brand Geeta’s has invested £1 million in its first TV advertising campaign in a bid to build upon its distribution growth in the UK.
The ad campaign, launching in October, intends to showcase the brand’s line of price-marked chutneys, pastes and marinades to more UK households across the nation.
Part of the ‘Real Flavour of India’ promotion, the ads will run on ITV, Channel 4 and other national UK channels next month, incorporating National Curry Week and Diwali. The campaign will also be supported by PR, social media and in-store activity.
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“Indian food is the UK’s second most popular cuisine, and we want to help UK consumers unlock the real flavour of India in all meal and snack occasions,” Geeta’s marketing director, Eleanor Bridgman, said.
“Our TV advert showcases the infinite versatility of our chutneys, including Premium Mango Chutney, the UK’s number one mango chutney1. The Geeta’s brand is beating Indian category performance with 6% growth.”
Geeta’s, the number two brand in the category behind Pataks, claims that it is the ‘only brand bringing new consumers into the Indian category’.
