Credit comparison site Experian has launched a playful new campaign spearheaded by a trippy, 30-second spot which sees a credit-savvy chameleon dishing out savings advice.

Created by iconic London agency BBH, the campaign dropped nationwide earlier this week and will run across TV, radio and online, with two more 30-second spots focused on mortgages and loans set to run from 12 October.

Anchored the key message: “Before you do credit cards, Do Experian first”, the campaign intends to highlight that in the midst of the current cost-of-living crisis, it is more vital than ever for people to find credit solutions adapted to their needs.

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“The chameleon entering the stage to a Rick Ross soundtrack will hopefully put a smile on people’s faces while pointing them in the right direction for better deals on credit cards, loans and mortgages,” BBH creative director, Uche Ezugwu said.

Experian Consumer Services chief marketing officer, Louise Nickson added: “Our friendly and helpful chameleon appears when people need him most, stopping them from sleepwalking into the wrong decisions and helping them find the best deal for them, reflecting how Experian can help consumers to make better financial decisions.”