Marketing and brand consultancy firm Vivaldi Group has unveiled a new addition to its global leadership team with the appointment of Darren Richardson as global senior partner, chief creative and technology.
Richardson’s remit will be focused on shaping Vivaldi’s creative vision and driving value for its global client roster whilst keeping a close eye on connecting brands with innovation and technology.
He joins the group from his previous role as global chief creative technologist and global client executive creative director at US agency VMLY&R, having also held senior leadership roles at Havas and BBDO Worldwide, winning various awards for his work including Cannes Lions.
“Technology is reshaping the business landscape and is opening up new opportunities,” Vivaldi founder and CEO, Erich Joachimsthaler said.
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“Darren brings a wealth of creative and digital technology experience to Vivaldi, where he will support our mission of enabling companies to build strong brands, drive innovation and overall reimagine how they create value.
He continued: “As we move to a world of collaborative, not competitive advantage, companies that foster shared value for brands, society, customers and even competitors will grow and win.”
Richardson himself added: “I am really excited to be joining Vivaldi, known as one of the leading brand transformation firms in the world, that’s bringing data, strategy, creative and technology together and creating successful solutions for its incredible client roster.
“I’m also looking forward to working with the talented team and clients to push the boundaries to create newsworthy and award-winning work while developing the global creative vision for Vivaldi.”
