Pulses and grains brand, Merchant Gourmet has kicked-off a left field campaign, focusing almost entirely on podcast activity in partnership with some of the UK’s most popular audio creators.
Merchant Gourmet’s ‘Lunch Made Simple’ campaign will sponsor Fearne Cotton’s ‘Happy Place’ and James Acaster & Ed Gamble’s ‘Off Menu’ podcasts from today (12 September) until October.
The south-London-based brand will also sponsor Dr Rupy Aujla’s ‘The Doctor’s Kitchen’, and ‘Food for Thought’, presented by Rhiannon Lambert.
Created by independent agency Yonder Media, the campaign will see each podcaster create own bespoke and personal brand endorsement for Merchant Gourmet, positioning it as the ideal lunchtime option, offering customers good nutrition and providing sustainable alternative to traditional options.
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“We’re really excited to be sponsoring podcasts for the very first time – using trusted voices to reach our target audience with our Lunch Made Simple Campaign,” Merchant Gourmet managing director, Richard Peake said.
“We want to show how making simple, sustainable changes to your habits can save you time and money, while providing new and exciting, plant-based inspiration with our tasty range of pulses and grains.”
Yonder Media founder and managing director, Ed Cox added: “Merchant Gourmet is well known for its high quality ingredients and healthy pulses and grains and there is a huge opportunity for the brand to become a lunchtime staple, especially with the increased rates of working from home.
“Its ready-to-eat range balances health, taste and convenience, making it perfect for those looking for a convenient and healthy lunchtime meal.”
