Creative studio FutureDeluxe has created a bold 30-second spot to promote the launch of Bang & Olufsen’s latest soundbar, Beosound Theatre.
Released under the brand platform ‘A New Vision for Sound’, the hero film will run across TV and all of the Danish firm’s social media channels.
Anchored around stunning visuals that explore the emotional connection between person and product, the film even features a photorealistic human eye, animated, textured and rendered in-house by FutureDeluxe using state-of-the-art technology.
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“This film masterfully takes our audience on a journey – from the eye of the beholder, through a cascading world of fabric to the final reveal of the product,” Bang & Olufsen senior creative lead, Matthew Bostock said.
“Beosound Theatre is the result of tireless innovation and creative thinking, and we capture that here in such a sharp, smart way.”
FutureDeluxe creative director, Raj Davsi added: “The Bang & Olufsen Creative Team were great to collaborate with on this film, from the storyboard stage through research and development. And the results, we think, speak for themselves, transforming abstract ideas into a wordless narrative that is fitting of the incredible Beosound Theatre.”
