Chinese electronics and mobile company Oppo has released a new film to promote its latest model Oppo Reno8 Pro 5g.

The film is the seventh creative collaboration with production studio Kode and is part of a longstanding working relationship with the brand.

Directed by Jara Moravec, the film highlights the capabilities of ‘The Portrait Expert’ device which allows users to take ultra-clear night-time portraits, ‘no matter the situation’.

During the 90-second spot a solar eclipse draws in, causing crowds to gather to make the most of the phenomenon. The eclipse becomes the backdrop for a number of spontaneous photo-shoots, with the Oppo device helping people to preserve the unique moment.

https://www.youtube.com/watch?v=EhqDXMUfb7A

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“Jara and KODE helped us make a film for Reno 8 that was a big departure from the usual style we’ve done before and it was a great surprise,” Oppo’s James Jing Ping Li said.

“From the epic opening, to the amazing acting, until the last shot of the old man, every moment was beautifully crafted out and shot. We did have an original vision for the film but with Jara’s direction, he really elevated what we had in mind .”

The film intends to offer a grittier, more stylistic approach to mobile phone advertising.

Kode director Jara Moravac added: “This brief from Oppo was a big departure from what we usually get to see in phone ads. The idea of solar eclipse as a catalyst for night time portraiture, the main selling feature of this phone, was pretty exciting, especially because we decided to shoot it practically.”

“At the same time I wanted to avoid the usual pitfalls of today’s phone advertising, relying heavily on extreme angles and camera techniques. The story was better suited for a cleaner, classic look that I associate with big blockbuster movies of the 1980’s and 1990’s. I’d like to thank James and Joseph at Oppo for letting me go full on Bruce Willis style.”