Bensons for Beds latest ad campaign has claimed that a good night’s sleep can cost as little as 15p a night.
The brand based the cost on the nightly price of Benson’s £245 double mattress, which is accompanied by a five-year minimum guarantee.
The campaign airs amid a cost of living crisis that continues to rage on.
While the promotion centres around the 15p tagline, it also showcases Bensons’ “your bed, your way” scheme, which enables consumers to customise beds to suit their ‘sleep style’.
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“We understand buying a new bed and mattress can seem like a big investment – especially in the current climate when families are thinking about rising prices on energy, fuel and food,” Bensons for Beds CEO Nick Collard said.
“But the right mattress is an investment that on a price-per-night basis, is highly affordable.”
The news comes after the retailer reportedly received additional funding from its owners Alteri Investors to boost growth and digital development.
The brand also has hopes to increase its 166 UK store count to 180-190 and relocate its current city stores as it seeks to expand its physical presence.
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