Planet Shine launches campaign for Organic Trade Board’s flagship event

Sustainability communications agency Planet Shine has created a campaign for the Organic Trade Board (OTB), titled ‘Nature would choose organic’, aimed at encouraging consumers to live more sustainably.

Set to launch later this year, Planet Shine’s marketing push will form part of the industry body’s annual ‘Organic September’ event, which celebrates organic food, textiles, beauty, and wellbeing products.

The Organic Trade Board, a non-profit organisation, counts among its members businesses from the retail, food processing, farming, textiles, and certifying industries which all share a common goal of growing the UK’s organic market and develop more sustainable supply chains.

Currently, the UK organic market represents only 1.6% of the total food and drink sector, however research indicates that this share is set to grow over the coming years as consumers increasingly opt for eco-friendly alternatives.

The organic industry’s market share grew by its largest rate in 15 years in 2020 and the OTB harbours ambition of growing the sector’s market share to 10% of the food and drink industry.

READ MORE: McCann London launches biggest-ever campaign for Birds Eye’s ‘Green Cuisine’ range

“At Planet Shine we are uniquely aware of the role that nature must play in ensuring the planet and all its people and species have a brighter future,” Planet Shine managing director, Eddie Mills said.

“That’s why we are thrilled to have been appointed by the OTB to bring to life their Organic September campaign.

He continued: “Too often, the link between what we purchase as consumers and the effect that has on the natural world around us is lost, so we are aiming to awaken people once more to the benefit of choosing organic.”

Organic Trade Board general manager, Cristina Dimetto added: “The organic market keeps growing, but this year we want to encourage people to swap to organic not only in September – we want to make it a lifestyle choice.

“We’re on a mission to drive home the message that “nature would choose organic” to convey that organic farming methods are the most beneficial to soil, wildlife and nature, crucially paving the way for a sustainable future.”

Click here to sign up to Marketing Beat’s free daily email newsletter

AgenciesCreative and CampaignsNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.