Ascot Racecourse has announced that it has awarded its social media and digital content contract to London-based production firm Little Dot Sport, part of Little Dot Studios.
Following a competitive pitch process, the digital content agency and media network has secured a multi-platform, full service, social media and digital content contract for one of the nation’s most prestigious horse racing venues with immediate effect.
The new contract will mean that Little Dot will be responsible for the racecourse’s overall social content strategy as it looks to develop its online presence and market itself as a global ‘lifestyle’ brand.
By outsourcing content production to an outside firm, Ascot will now be hoping to truly expand its growth across all social media platforms, enabling it to connect with more large-scale audiences on a global scale.
Little Dot’s remit will also be focused on executing the racecourse’s digital strategies including paid social media amplification, live event coverage, original content series and podcast production, monetisation and data and insights analysis.
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“As we solidify Ascot to be a global lifestyle brand wrapped around world-class horse-racing, our work with Little Dot Sport will engage our global racing and lifestyle audiences with exciting relevant content,” Ascot Racecourse head of marketing, Ros Robinson said.
“Digital growth is a key part of our commercial strategy and our partnership with Little Dot Sport will support our business and brand objectives in this area.”
Little Dot Sport director, Robbie Spargo added: “With Little Dot Studios’ entertainment legacy, Little Dot Sport is uniquely positioned to deliver on Ascot Racecourse’s ambition in developing its brand and engaging new audiences through adjacent verticals such as fashion, food and lifestyle, thereby creating new commercial opportunities.
“Our approach as an agency, to form long-term partnerships with our clients, complementing their in-house capabilities with our unique perspectives and expertise, will allow us to deliver their brand ambitions. It’s a journey we are very excited to be part of.”
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