Ocean Outdoor has unveiled a titanic, integrated out-of-home campaign in celebration of Queen Elizabeth II’s Platinum Jubilee this weekend, with digital screens forming a nationwide virtual beacon chain at 9.45pm on 2 June.
Ocean Outdoor screens from Glasgow central station all the way down to Southampton will join in with the national beacon lighting ceremony, in all the media company will make use of its full motion city centre and roadside network across 10 cities nationwide to mark the occasion.
The full list of cities participating the DOOH display is: Edinburgh, Glasgow, Manchester, Newcastle, Birmingham, Derby, Norwich, Leeds and Southampton, alongside four London screens at Westfield London, Canary Wharf and Westfield Stratford City.
The event’s centrepiece display will shown from the iconic Piccadilly Lights in central London, owned by real estate firm Landsec, where a Jubilee-themed animated beacon will displayed on a giant screen for half an hour from 9.45pm.
READ MORE: The Queen’s Platinum Jubilee celebrated in OOH campaign shot by students
“We won’t witness another Jubilee event in our lifetime, and this Platinum celebration is truly unique,” Ocean chief marketing officer Richard Malton said
Being able to pay tribute to HM The Queen’s lifetime of service and dedication is a first for out of home and began with our special tribute on Accession Day.
He continued: “Amplifying just some of the celebrations happening across Ocean screens in the build up to and during the holiday weekend is a privilege.”
Landsec central London managing director, Marcus Geddes added: “Piccadilly Lights has long played a role in creating lasting memories at key moments in the nation’s history.
“Over the course of the pandemic, it became a symbol of hope and positivity and during the 2012 Jubilee, Piccadilly played host to one of London’s largest street parties.
He concluded: “This year, as we mark 70 years of the reign of HM The Queen, we’re delighted that the screen will once again bring Londoners together to celebrate and pay tribute.”
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