Arbonne International has appointed Jorden Bell as its new chief marketing officer.

Bell joins the California-based cosmetics firm from her role as chief brand officer and general manager at fashion retailer Stella & Dot.

Having racked up over 15 years’ experience in leadership roles and strategic brand development, Bell previously spent eight years at American home furniture retailer Pottery Barn, rising to the position of VP merchandise marketing.

Bell began her career as a buyer with New-York based luxury retailers Saks Fifth Avenue and Bergdorf Goodman.

In her new role, Bell will lead Arbonne’s marketing division, driving creative strategy development and innovation as the firm looks to expand its global reach.

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Bell will be based at the company’s headquarters in Irvine, near Los Angeles, and will report to CEO Tyler Whitehead, who said: “We are pleased to have a marketing executive and professional like Jorden joining our C-Suite team at Arbonne.

“She has been highly influential and a creative leader at the intersection of digital commerce and direct selling.

“We are confident she will be a wonderful addition as we empower Arbonne clients, customers, and consultants to share our brand into the future.”

Bell herself commented: “I am thrilled to be joining Arbonne as chief marketing officer. It is an exciting time to work within beauty and wellness.

“I am honoured to have the opportunity to partner with such a strong leadership team and to help grow the mission of helping people flourish with healthy living.”

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