Wholesaler Parfetts has strengthened its team by appointing Jamie Ferguson as its new head of marketing.
Ferguson will lead the marketing department, managing all aspects of the Parfetts brand and supporting the Go Local and The Local labels.
The news comes as the wholesaler develops a new range of price-marked propriety brands under the Go Local label and other new brands.
Ferguson brings 26 years of experience in wholesale and retail to the role, working for some of the UK’s leading marketing agencies. He has spent the last decade working on various leading symbol brands.
“Jamie is a talented marketer who brings a lot of experience to the role. He is already making an impact on our wide-ranging online and offline offering across B2B and B2C channels and supporting the rapid expansion of our own-label range,” Parfetts joint managing director Guy Swindell said.
“As we continue to grow, it’s important that our customers get the support they need in terms of impactful promotions and wider marketing.”
READ MORE: Havas UK appoints new chief client officer
Ferguson intends to deliver business growth, boasting a track record of delivering brand strategy, marketing and design.
He added: “Thanks to its employee ownership model, Parfetts has a unique culture. I think this is key to everything we do and gives us a real point of difference.”
“I look forward to supporting the business on the next phase of its growth plan and helping retailers across the country develop their businesses.”
Click here to sign up to Marketing Beat’s free daily email newsletter
