Sportswear giant Adidas has said that it intends to sell all remaining stock of its ‘Yeezy’ trainers after the much-publicised breakdown of its formerly lucrative relationship with Kanye West.
I can’t believe it’s not Ozzy: 7 of the most bizarre celebrity adverts
Marketing Beat takes a look at some of the most bizarre celebrity-brand partnerships of the past 20 years – and some genuinely do beggar belief!
Yeezy does it: Kanye West accused of squandering Adidas’ $75m marketing budget
Following Adidas’ decision to sever all ties with Kanye West in October last year, the German brand he has ‘mishandled’ $75 million of Yeezy funds.
It’s not that Yeezy: What to do when celebrity-brand partnerships turn sour
MB takes a closer look at recent scandals enveloping both Adidas and Balenciaga, and what they can do to fight the tidal wave of negative PR.