Yahoo’s Carina Moran explains why digital out of home (DOOH) strategy needs to keep up with the ever-changing UK high street.
Microsoft’s global head of advertising steps down
Microsoft global head of advertising Rob Wilk has made the decision to leave the company after spending almost 8 years at the tech giant.
Yahoo integration with Scope 3 offers carbon neutral inventory to advertisers
Yahoo has announced an integration with carbon emissions firm Scope 3 in a bid to offer advertisers carbon-neutral inventory.
Will Ferrell says Asda Buddy Elf ad ‘finally’ helped him get ‘paid market value’
Will Ferrell, who’s Elf character featured in Asda’s Christmas ad, has said that the reprise of his role has helped him “finally get paid market value”.
Amazon, Google, Meta, Twitter, TikTok and Yahoo volunteer to be part of ASA ‘transparency’ pilot
The Advertising Standards Authority (ASA) has announced ‘a world first’ pilot to explore how digital companies adhere to advertising regulations.