Asda’s Sam Dickson explains why the supermarket focused on “bringing the joy and optimism” to consumers with last year’s Christmas advert.
Top 12 Christmas ads for 2022: Asda, Amazon and Aldi ‘understood the assignment’
Asda, Amazon and Aldi have taken the top three Christmas ads spots with “exceptional potential to create long-term positive associations”.
Will Ferrell says Asda Buddy Elf ad ‘finally’ helped him get ‘paid market value’
Will Ferrell, who’s Elf character featured in Asda’s Christmas ad, has said that the reprise of his role has helped him “finally get paid market value”.
Asda reveals behind the scenes footage of Buddy the Elf Christmas ad
Asda has given fans of its Buddy the Elf Christmas ad a behind-the-scenes look at how the supermarket’s campaign was made.
Buddy the Elf Christmas ad provides ‘escapism after a tough year’, says Asda senior director of brand comms
Asda senior director of brand communications Stephi Brett-Lee unpacks the marketing story behind the Christmas Buddy the Elf ad.
Buddy Elf! Asda Christmas ad features Will Ferrell in his iconic Elf role
Asda has introduced Buddy the Elf (played by Will Ferrell) into in its 2022 Christmas campaign by using state-of-the-art VFX.