70% of UK consumers have said they don’t trust nudge marketing and sales tactics, such as countdown clocks and ‘last chance to buy’ notifications.
Words matter: why brands must adapt to changing comms demands to survive
Brands are having to become increasingly supple in the ways in which they communicate with their customers and adapt to their changing needs.
Data: Brits are already ‘over’ Christmas adverts
Brits are ‘over’ Christmas adverts as early as 27 November, according to new research from Twilio exploring the causes of festive fatigue.
Google set to introduce generative AI to advertising proposition
Google is reportedly set to introduce generative artificial intelligence across its advertising business over the coming month, with parent company…
Only 5% of UK brands use entirely first-party data in their marketing strategies
Over 70% of consumers trust that brands only use first-party data in personalisation, yet only 5% of brands use first-party data in their marketing.