Online is set to dominate the future of advertising for decades to come, but advertisers should be wary of dismissing more traditional formats.
Powerful cyberbullying ad compares online abuse to Salem Witch Trials
The Cybersmile Foundation is comparing the online mob attacks that often accompany cyberbullying with the hysteric Salem Witch Trials.
IPA Bellwether Q3: UK marketing budgets rise in face of recession
The industry responds to the latest IPA Bellwether report, which revealed an increase in UK marketing budgets ahead of the expected recession.
Christmas ads 2023 – why retail is going for ‘big dumb festive fun’
Creative minds from AMV BBDO, M&C Saatchi, Kite Factory, TBWA\London, Lucky Generals and others predict this year’s retail Christmas ads.
Christmas 2023: How brands and marketers should approach this year’s festive ad season
In the wake of IPA’s recent Christmas report, agency leads to share their advice to brands and marketers as the festive ad season creeps closer.