Consumers are changing their spending habits as a direct result of the cost of living crisis, according to a DMA report.
How charities are battling the cost of living crisis through marketing
What are charities and their marketing divisions doing to battle the cost of living crisis that continues to affect their donations and causes?
Door drop ad spend increases to £182m since the pandemic
Leaflet, flyer and brochure marketing has increased year-on-year since the pandemic, with under-35s engaging more than any other age group.
Charity campaigns reach lowest effectiveness in five years
New research from the Data and Marketing Association has revealed that charity marketing campaign effectiveness has reached a five-year low.
Marketing campaigns that include email are more effective, DMA reports
A DMA study has analysed email marketing campaign effectiveness and found that email campaigns are more effective than normal ones.