VIOOH’s Helen Miall shares her take from a panel at Germany’s d3con, focused on integrating sustainability practices into the advertising mix.
Nectar 360 partners with The Trade Desk for open internet retail media offer
Nectar 360 has partnered with ad tech firm The Trade Desk to enable brands to curate targeted retail media campaigns tailored to Nectar audiences.
Majority of Amazon Prime Video viewers feel ‘bombarded’ by ads
With Amazon Prime was set to roll out advertising from 2024, YouGov has found that 65% of viewers already feel ‘bombarded’ by advertising.
A majority of Britons are now open to ad-supported streaming tiers
More than six in ten Britons (63%) are open to ads in exchange for free streaming content, according to new research by The Trade Desk.
More than 8 in 10 marketers plan to activate retail data by 2025
More UK digital advertisers are unlocking the value of retail data to drive sales, with figures revealing over 8 in 10 plan to activate by 2025.
Is TV really dead? How the implosion of traditional television will affect advertisers
What will the implosion and fragmentation of the traditional TV media landscape mean for advertisers, and how can they adapt?
Lidl drives retail media growth with The Trade Desk partnership
Lidl’s retail media unit has entered into a strategic partnership with ad tech firm The Trade Desk to drive retail media growth online.
New bill will let CMA crack down on ‘excessive dominance’ big tech firms hold over businesses
New legislation has been introduced that will ensure businesses are protected from rip-offs and that competition in digital markets is boosted.
Ocado and The Trade Desk partner up to give advertisers access to customer behaviour data
The Trade Desk and Ocado Retail have entered a partnership that will allow advertisers to connect their ad campaigns with customer sales.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.