The owner of Twitter, Elon Musk, has apologised for the frequency of advertisements featuring on people’s timelines on the social media app.
Ad spending on Twitter plummeted by over 70% in December
Advertising spending on Twitter plummeted by 71% in December, according to data from ad research firm Standard Media Index (SMI).
Twitter to launch ad-free subscription tier to salvage revenue
Twitter CEO Elon Musk has announced plans to introduce an ad-free version of its subscription product, as the firm looks to increase its revenue.
Over 500 advertisers have paused spending on Twitter, says The Information
Over 500 advertisers have paused their spending on Twitter since Elon Musk’s takeover last year, according to The Information.