Almost all of the 2023 Christmas campaigns have received a better online reaction than John Lewis, according to data from Sprout Social.
7 in 10 customers reach out directly to brands on social during festive rush
Close to seven in ten (67%) UK customers will reach out directly to brands on social media during the festive season.
New data reveals how brands can supercharge their social media performance
Social media is now the epicentre of building brand-consumer trust, with customers finding personalised care most memorable.
IWD generates 30bn impressions on social media
On 8 March, social media posts referencing International Women’s Day (IWD) garnered 29.7 billion potential impressions and possible views.
John Lewis Christmas ad thrashes Asda on Twitter viewing figures with 227m more impressions
John Lewis’ Christmas ad has received a whopping 367 million potential impressions on Twitter so far, the most of any festive spot this year.
John Lewis’ Christmas ad beats Asda’s with 217m views in just one day
After going live yesterday, John Lewis’ Christmas ad has surpassed Asda’s Buddy the Elf campaign in terms of total possible views and impressions.