A tweet from rock icon Ozzy Osbourne has been banned by the Advertising Standards Authority for failing to mention that it was an advert for Sony PlayStation.
EssenceMediacom secures global PlayStation media account
PlayStation has appointed creative firm EssenceMediacom to as its global media agency of record following a competitive review launched in May.
Rio Ferdinand has two Twitter posts for PlayStation banned for breaching ad codes
Rio Ferdinand has had two Twitter ads for PlayStation banned by the ASA for failing to clearly label the tweets as ads.
Stranger Things season four generates £22.8m in brand placement
Since launching in May, Netflix’s season four of Stranger Things has generated more than $27.4 million (£22.8 million) in brand placement.
Netflix looks to secure deals with studios as ad-tier plans come into place
Netflix is attempting to amend programming deals with major studios to allow series and films to premiere on its new ad-supported tier service.
Playstation promotes its subscription service ‘PS Plus’ with cryptic video spot
Sony Playstation has launched a new campaign to revamp its subscription service PS Plus with a tense and cryptic video spot.
Five of the best 3D billboards: the ‘new wave’ of OOH advertising
Marketing Beat takes a look at some of the recent 3D billboards that have captivated audiences and pushed boundaries in OOH advertising.
Disney scores first place in MBLM’s Brand Intimacy 2022 Rankings
Disney has ranked first for the second time since 2019 in MBLM’s 2022 Brand Intimacy Study, with Tesla landing second place.