CALM has partnered with MoneySupermarket to repurpose an energy bill to spotlight the financial pressures that many Brits are dealing with.
9 of the most hard-hitting charity campaigns released this year
Charities and agencies have really struck a chord with consumers this year – we round up nine of the best charity campaigns of 2022.
CALM and Declan Rice encourage UK to tackle ‘invisible’ mental health ‘opponents’ together
Campaign Against Living Miserably (CALM) has collaborated with Declan Rice to encourage the UK to tackle loneliness together.
Declan Rice signs for CALM as its newest brand ambassador
West Ham and England star Declan Rice has been recruited by CALM (Campaign Against Living Miserably) to be its latest brand ambassador.
Charity partnerships: The fine line that brands must tread between altruism and hypocrisy
Marketing Beat speaks to industry experts on how brands must tread the fine line between altruism and hypocrisy.
CALM’s CEO on having the conversation about suicide prevention
Suicidal doesn’t always look suicidal. Marketing Beat speaks with CALM’s CEO to delve into the charity’s latest suicide prevention campaign.
How charities are battling the cost of living crisis through marketing
What are charities and their marketing divisions doing to battle the cost of living crisis that continues to affect their donations and causes?
SHOCK TACTICS: Three of the best ads fighting for your attention
SHOCK TACTICS: Marketing Beat takes a closer look at three of the best ads fighting for your attention in recent weeks.
CALM’s ‘The Last Photo’ campaign reveals the heart-breaking reality behind suicide
Mental health charity CALM has launched its largest ever suicide prevention initiative in a bid to reshape the UK’s understanding of suicide.
H&M unveils ‘Explore Your Nature’ campaign to raise awareness for male mental health
H&M has launched the ‘Explore Your Nature’ campaign to highlight how sportswear and physical activity can positively affect male mental health.