Opera singers, meerkats and frolicking in fields. Marketing Beat’s Conor Nichols picks apart the annoying nature of some of the UK’s most memorable ads.
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?
New year, new me: How brands are selling a fresh start
The new year has become a multi-million pound fixture in the marketing calendar as brands tap into people’s need for a fresh start. But does it work?
Make or break: Are rebrands really worth the hassle?
Marketing Beat asks the experts for their verdict on some recent rebrands to find out whether or not they are a hit or a resounding miss.
The School of Marketing CEO on inspiring and enabling the next generation of industry giants
Marketing Beat speaks to the School of Marketing’s CEO to explore the ways in which the institution looks to bolster careers in the industry.