Laura McGill, Head of Marketing for global promotions company, Benamic, explores the landscape of opportunities and challenges that the RWC presents for brands.
Asahi celebrates 2023 Rugby World Cup with mammoth seven-figure campaign
Asahi Super Dry is looking to create the ‘ultimate fanzone’ ahead of the upcoming 2023 Rugby World Cup taking place in France.
Vodafone leans into Rugby World Cup sponsorship with family-focused ad
Vodafone is leaning into its sponsorship of the Irish national rugby team with a family-focused campaign from Folk Wunderman Thompson.
ITV gets mystical with tarot campaign for Rugby World Cup 2023
ITV has embraced the mystical with a fully-integrated Tarot theme for its ‘This One’s Impossible to Predict’ campaign for the Rugby World Cup 2023.
ITV ad spend dips by 10% with further declines forecast
ITV experienced a 10% dip in ad spend revenues at the beginning of 2023 and the broadcaster has warned of further declines in the second quarter.