Influencer authenticity will be key in gaining the trust of consumers amid the current TikTok ‘deinfluencing’ trend, according to Room Unlocked.
Wagamama enlists prankster Niko Omilana to connect with UK students
Wagamama has enlisted prankster Niko Omilana to connect with students across the nation by offering them new and exclusive content and offers.
Study reveals 61% of UK public cannot relate to influencers
Room Unlocked finds 61% of British people struggle to identify with influencers on any level, raising concerns over how ‘disingenuous’ they are.
Influencers ‘infuriate’ fans by boasting about luxury lives during cost-of-living crisis
Social media influencers are “infuriating” fans by showing off their lavish life styles, despite the ongoing cost of living crisis, a new poll has found.