Guerrilla marketing campaigns are a fearless way of getting a consumer’s attention. MB rounds up nine of the most audacious stunts in recent months.
Rihanna gets plaudits for Super Bowl Fenty make-up plug
Last week, Rihanna took the world by storm during her Super Bowl LVII halftime show when she sneakily plugged her make-up brand Fenty.
Forget Rihanna – which ads and brands won the Super Bowl?
Setting a pregnant Rihanna and her half-time performance to one side – System1 and Brandwatch have ranked the top-performing Super Bowl ads.
Apple Music ad for Rihanna’s Super Bowl halftime show set to ‘Run This Town’
Apple Music is building excitement ahead of Rihanna’s Super Bowl halftime show with an ad that pays tribute to her childhood in Barbados.