Nearly half (49%) of UK adults discover new brands via streaming TV ads, with the number rising to 74% among adult Gen Z and millennials, a new Amazon Ads report has revealed.
WARC Data: Global ad spend to top $1 trillion for the first time next year
Global ad spend is forecasted to grow a further 8.2% in 2024 as expenditure tops $1 trillion (£786.8 million) for the first time, according to WARC.
The ‘forgotten generation’: unlocking the advertising potential of the over-65s
Over-65s neither value nor enjoy advertising, according to new data which reveals the untapped advertising potential of the older generation.
Data: Major brands see “TikTok threat” as their top concern
Marketing firm StudioSpace has released its ‘Marketers Most Wanted’ report, suggesting that most brands’ top concern in June was looking for greater social media support to deal with the growing impact of TikTok on their business.
IPA Data: 75% of consumers want brands to be honest about AI
Almost three-quarters of consumers want brands to be honest about using AI and are calling for marketing transparency, reveals a new IPA report.
Data: AI is the most important consumer trend to watch for marketers
AI has been singled out as the single most important consumer trend to watch for marketers, according to the latest Mediaocean report.
Customers want brands to ‘make them feel alive’, new Wunderman Thompson report reveals
Wunderman Thompson Intelligence has this week released a new report detailing how ‘jaw drops’, ‘heart swells’ and ‘goosebumps’ are new brand…
YouTube global ad revenue to rise to over $30 billion according to WARC report
YouTube’s global advertising revenue will rise by 4% in 2023 according to WARC Media’s latest Platform Insights report, reaching US$30.4 billion…
DMA calls for cultural shift within UK creative industries to plug growing skills gap
The Data and Marketing Association (DMA) is calling on senior managers across the UK to address the growing skills gap within the creative…
UK retailers failing to adapt to consumers’ digital needs, report reveals
MoEngage’s latest report has found a growing personalisation gap between UK retailers and their customers’ increasingly digital-first demands.