Netflix’s cheaper ad-supported subscription service has surpassed one million users in its second month.
Netflix will launch its ad-supported tier in November ahead of Disney+
Netflix is set to launch its ad-supported subscription tier in November, scrapping its original plan to launch next year.
Netflix loses one million subscribers ahead of plans to implement ads
Netflix has announced that it has lost one million subscribers in its second quarter.
Netflix chooses Microsoft as partner for new ad-supported subscription plan
Netflix has named Microsoft as its technology and sales partner to help power the streaming giant’s first ad-supported subscription plan.
Netflix looks to secure deals with studios as ad-tier plans come into place
Netflix is attempting to amend programming deals with major studios to allow series and films to premiere on its new ad-supported tier service.
Reactions: Will Netflix’s plans to implement ads work?
Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
Netflix plans to include ads to lower subscription costs
Netflix co-CEO Reed Hastings revealed in an earnings call that the streaming service plans to roll out cheaper subscriptions by including advertising.