Events are back, and in a big way – does this finally mean that Covid’s icy grip has been wrested from the UK’s marketing industry?
Fashion retailers slash marketing budgets as recession’s impact persists
Fashion retailers are slashing their marketing budgets as persistently tough economic headwinds place increasing uncertainty on campaigns.
Frontify CCO on why brands should ‘never stop spending’
Frontify’s global chief commercial officer Rebecca Rosborough on how brands should never stop spending, even in a recession.
ITV pre-tax profits down 60% amid ‘worst advertising recession since 2008’
The ongoing fallout from the Philip Schofield scandal has led ITV to experience a staggering advertising revenue plunge over the first half of 2023.
Marketing budgets set to grow by 20% over next 12 months, despite recession fears
Marketing budgets are expected to grow by around 20% over the next 12 months, despite recessionary fears of budget cuts and reduced funding.
Don’t panic: 6 steps to creating a recession-proof marketing strategy
We Are Futures md Alex Young explains why every penny of the marketing budget must work as hard as possible over the coming months.