Purple Goat’s Dom Hyams and Strongbow’s Rachel Holms on the importance of disability inclusion and guiding brands towards true representation.
Strongbow launches spoof hotline to help fans come to terms with its new branding
Strongbow has unveiled a tongue-in-cheek phone hotline service to help ‘superfans’ come to terms with the brand’s recent ‘modern makeover’.
Strongbow unveils vibrant new brand identity backed by £20m marketing campaign
Heineken has this week unveiled a fresh new brand identity for Strongbow to coincide with the launch of a new addition to its growing portfolio of…
Old Mout cider unveils its ‘biggest ever’ campaign with WWF
Old Mout cider has launched its ‘biggest ever’ marketing campaign, as it enters its fourth year in partnership with wildlife conservation charity WWF.
Drink and be merry: How alcohol brands are preparing for summer
Marketing Beat takes a look at the various ad campaigns being rolled out by alcohol brands in the lead up to summer.
Strongbow Ultra Dark Fruit £12m campaign urges public to ‘Drink the G.O.A.T’
Strongbow has unveiled its £12 million marketing campaign for its new low-calorie cider Ultra Dark Fruit, telling consumers to “Drink the G.O.A.T”.