BrewDog has created a special edition football shirt to address the numerous controversies surrounding the 2022 FIFA World Cup in Qatar.
Arsenal and Ray Parlour poke fun at celebrity creative directors to promote Retro Collection
Arsenal ‘Invisible’ Ray Parlour has featured in an ad for the club that parodies celebrity creative directors and promotes Arsenal’s ‘Retro Collection’.
Brewdog gives up its B Corp certification
Brewdog has reportedly given up its B Corp certification after accreditation firm B Lab “requested additional measures” from the company.
‘The silence is deafening’ – World Cup sponsors need to support LGBTQIA+ all year round, says Outvertising
Outvertising co-director of advocacy and activism shares the ways in which brands can support the LGBTQIA+ community during the World Cup.
M&S Food sponsors Lions’ Den online series ahead of 2022 Qatar World Cup
M&S Food and the FA have teamed up to bring the Lions’ Den live online series to football fans from the 2022 Qatar World Cup this winter.
Six knockout World Cup 2022 campaigns winning the attention of Christmas consumers this winter
Marketing Beat takes a look at some of the best World Cup 2022 ad campaigns from some of the biggest brands in the world.
BrewDog launches ‘anti-sponsorship’ campaign to protest upcoming Qatar World Cup
Scottish brewery and pub chain BrewDog has unveiled a tongue-in-cheek ‘anti-sponsorship’ campaign of the upcoming 2022 FIFA World Cup.
2022 FIFA World cup unveils tournament mascot to widespread derision
FIFA has unveiled the new mascot for the upcoming 2022 World Cup, set to be held in Qatar. As a result, the mascot, named La’eeb, has been widely mocked on…
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