OKX CMO Haider Rafique explains why the crypto currency firm is spending millions on marketing in the middle of ‘crypto-bear market’ and a cost-of-living crisis.
Carlsberg and Liverpool celebrate 30 years of partnership with nostalgic campaign
Carlsberg is celebrating 30 years of partnership with Liverpool Football Club with the launch of an omnichannel campaign across 26 global markets.
Has the ubiquitous nature of sports betting ads fuelled the gambling epidemic?
Marketing Beat looks at the worrying links between the rise of sports betting ads and the strong increase in problem gambling throughout the UK.
Premier League celebrates its 30th anniversary through the eyes of a young fan
The Premier League has celebrated its 30th anniversary with a multi-channel advertising homage to supporters of the competition.
The Corner adds Planet League to rapidly growing portfolio
The Corner has been appointed as the Planet League’s new agency of record without a pitch, this will mark its third new business contract this year.
Leeds United expands Boost Drinks partnership
Leeds United has expanded its partnership with Boost Drinks holding its position as the football club’s official brand partner for the third year in a row.
Video game loot boxes will not be banned in the UK despite ‘problem gambling’ association
Video game loot boxes will not be banned in the UK, despite findings that the in-game features are associated with problem gambling.
Paul Merson criticises Premier League for allowing gambling industry to gain stranglehold
Paul Merson has strongly criticised the state of football shirt sponsorships across the Premier League, pointing to a reliance on gambling firms.
OKX unveiled as Manchester City’s new training kit sponsor for 2022-23 season
Cryptocurrency platform OKX has been unveiled as Manchester City FC’s new training kit sponsor for the upcoming 2022-23 season.
The Premier League pauses vote to ban gambling sponsorship amid Westminster situation
The Premier League has delayed a vote to ban front-of-shirt sponsorship by gambling brands after the gambling minister resigned.