Sports media outlet The Athletic will partner with Global Media and entertainment group, in order to monetise its podcast portfolio.
Brands can’t overlook digital audio’s place as a marketing lever, WARC and Spotify say
WARC and Spotify have collaborated to release research on how digital audio can support CPG and retail brands in achieving effective marketing.
System1 unveils ‘Test Your Ad Audio’ amid rise in podcast ad revenue
Advertising effectiveness platform System1 has unveiled ‘Test Your Ad Audio’, a new offering as part of its ‘Test Your Ad’ platform.
Spotify’s ad revenue rises to £396m despite wider loss
Spotify’s latest quarterly results revealed that it ended 2022 with increased user growth and ad revenue despite a wider loss overall.