Consumers feel ‘bombarded’ by ‘irrelevant’ online ads – but also find personalised ads tailored to their specific needs ‘creepy’…
Reddit to stop users from opting-out of ad personalisation
Reddit is set to remove the ability of some users to opt-out of ad personalisation, the measure will however not be rolled out across all markets.
Impact and innovation: how Boots perfected personalisation
Boots’ omni-media director tells MAD//Fest how the retailer has perfected personalisation and supercharged its marketing campaigns.
Only 5% of UK brands use entirely first-party data in their marketing strategies
Over 70% of consumers trust that brands only use first-party data in personalisation, yet only 5% of brands use first-party data in their marketing.
UK retailers failing to adapt to consumers’ digital needs, report reveals
MoEngage’s latest report has found a growing personalisation gap between UK retailers and their customers’ increasingly digital-first demands.