Online is set to dominate the future of advertising for decades to come, but advertisers should be wary of dismissing more traditional formats.
Interview: How the ASA is harnessing AI to fight the Wild West of online advertising
Marketing Beat speaks to the ASA’s Adam Davison about how the regulator’s harnessing of AI technology is helping it massively upscale operations.
ASA cracks down on misleading ‘free trial’ scams
The Advertising Standards Authority (ASA) has warned businesses against offering unclear and misleading ‘free trials’ to consumers.
UK government protects children in crackdown on illegal online ads and influencer scams
The UK government’s ‘toughened’ up online advertising rules sees it protecting children as it cracks down on illegal ads and influencer scams.