Almost half of millennials will remain loyal to brands that they like, a new report by market research firm GWI has revealed.
Social commerce soars: over 64% of ‘next gen’ make purchases through social media
Over 64% of Gen Z and Millennials have made a purchase through social media in the past year reveals recent data by Snap Inc. and Havas Media Network.
76% of Millennials are willing to share their personal data in exchange for discounts
76% of Millennials (aged 26-41) are willing to share their personal data in exchange for discounts according to Tata Consultancy Services (TCS).
How should marketers navigate Generation Z mistrust?
Marketing Beat explores how the marketing industry can boost consumer engagement as it appeals to an ever-more distrusting Generation Z.