McCain Foods is asking us to all “Chip In’ and support the environment, in a campaign designed to highlight the positive collective impact of supporting regenerative farming.
Channel 4 enters data partnership with Sainsbury’s Nectar in latest broadcaster retail media collab
Channel 4’s commercial department, 4Sales, has entered a data partnership with Sainsbury’s Nectar to “revolutionise” ad targeting on All 4.
McCain pulls drag queen ad after ASA receives over 70 complaints
McCain has pulled its latest ad, featuring drag queen Baga Chipz from the air after it was revealed that the ASA had received over 70 complaints.
Pride Month: Elton John transforms into a LGBT-QR code to support his AIDS Foundation
The Elton John AIDS Foundation has teamed up with Clear Channel UK, and agency Ogilvy to launch a fundraising LGBT-QR Code campaign.
Pride Month: Why brands are embracing the stars of RuPaul’s Drag Race UK
In celebration of Pride Month, Marketing Beat delves into brand collaborations with stars from RuPaul’s international Drag queen reality TV show.
McCain names drag star Baga Chipz as its latest creative director
McCain has recruited RuPaul’s Drag Race UK star Baga Chipz as its latest creative director as part of its ‘Anything Goes’ campaign.