Heinz is joining forces with Mattel to capitalise on Barbie-mania by launching a pink barbie-cue sauce, ahead of both a summer of garden parties and the 65th anniversary of the doll herself.
Why it works: From Barbie to the Teletubbies – why kidult culture is here to stay
From Barbie to the Teletubbies, Ella Haynes, Brand Licensing Europe event director, explains why the kidult trend is here to stay.
Mattel’s ‘repulsive’ free Barbie doll initiative faces ‘stealth marketing’ accusations
Mattel’s free Barbie doll initiative rolled out in UK schools, has sparked backlash and criticism, with experts labelling it as “stealth marketing” and “repulsive “in the British Medical Journal (BMJ).
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
Mattel’s Hot Wheels launches revolutionary holographic OOH activations across London
Mattel-owned brand Hot Wheels has unveiled holographic activations at King’s Cross and White City in London in the run-up to the key Christmas selling period.