The report by customer engagement specialist Braze found that 92% of marketers are eagerly embracing AI but marketing departments don’t the skill sets to implements AI effecitively.
Marketers forecast record levels of brand marketing investment in 2024
A strong majority (61%) of marketers expect business to improve across 2024, with brand marketing investment predicted to hit record levels.
Winning over the judges: How to create an award-winning campaign
DMA Awards committee chair, Tony Miller, takes a look back at how previous award-winning campaigns have won over judges in the past.
Up to 71% of UK marketers fear for long-term job security
An alarming new report has revealed that as many as 71% of UK marketers fear for their long term job security, SurveyMonkey reveals.
Marketers keen to invest in AI but lack technical knowledge, says Sitecore
In the next year, almost three-in-four marketers (72%) will prioritise spending on generative AI, according to the latest research from Sitecore.
Navigating uncertain times: 5 marketing essentials to keep brands thriving
Kantar EVP of global thought leadership Jane Ostler has created five marketing imperatives to help steer brands in the right direction for 2023.
Google’s sweeping SEO update will affect marketers and content creators
Google’s new ‘helpful content update’ is set to affect marketers and their use of SEO to gain traffic.