The ASA has banned adverts from Air France, Lufthansa and Etihad, accusing them of misleading consumers about their environmental impact.
Practice what you preach: Will the ASA crackdown finally put an end to greenwashing?
As the ASA unveils toughened-up regulations to crack down on greenwashing once and for all, do brands now have to practice what they preach?
Lufthansa greenwashing ad banned for bold ‘protecting the world’s future’ claim
Lufthansa has had a poster advertisement banned by the ASA for making an unsubstantiated claim about the airline’s environmental impact.
The 9 best out-of-home (OOH) ads released in 2022
Brands and advertisers have been getting creative over the past year – we round up nine of the best OOH advertising campaigns released in 2022.
Activist group hacks airline outdoor ads to criticise their carbon footprints
Brandalism, an advertising activist group, has hijacked 500 billboards across Europe to criticise the role airline ads play in encouraging pollution.