As consumers it is easy to see January as a time to start a clean slate, but how are the best marketers breaking the mould and thinking beyond?
Lucky Saint brings divine reception to pubs for Dry January
Non-alcoholic beer brand Lucky Saint has graced the nation with its latest Dry January campaign, focused on incorporating heavenly imagery, in an irreverent twist on the holier than thou stereotype surrounding sobriety.
Dry January: how brands are capitalising on 9 million ‘sober-curious’ Brits taking part
Almost nine million Brits are taking part in Dry January this year, but how are brands making the most of the sober-curious initiative?
Lucky Saint unveils major OOH campaign for Dry January
Alcohol-free beer brand Lucky Saint has launched a major OOH campaign for Dry January 2023, in which 9 million Brits are taking part.