Plant-based pork brand La Vie share tongue-in-cheek ads in Tesco stores, with slogans including “Source of protein, fibre and endless debates”.
Funny business: The best (and worst) April Fools’ of 2023
April Fools’ Day gives brands an excellent opportunity to show another side of their personality. We round-up of the best (and worst) pranks of 2023.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
‘It’s not you, it’s meat’: La Vie wants you to break up with meat this Valentine’s Day
La Vie is urging people to break up with meat once and for all this Valentine’s Day, as it unveils its latest tongue-in-cheek out-of-home campaign.
La Vie celebrates Veganuary with its first international OOH campaign
La Vie, a French meat-free bacon brand, has unveiled its first international out-of-home (OOH) campaign in celebration of Veganuary.
La Vie announces Burger King collab by lampooning McDonald’s in cheeky OOH campaign
Burger King is set to bring La Vie’s plant-based bacon to its menu from the start of 2023, with the new partnership formed in celebration of…
Plant-based brand La Vie unveils UK out-of-home takeover with ‘cheeky’ new posters
French plant-based bacon brand La Vie has launched a new out-of-home (OOH) campaign in the build-up to World Vegan Day on 1 November.
Natalie Portman-backed plant-based brand launches tongue-in-cheek UK campaign
Plant-based challenger brand La Vie has launched its first UK promotional campaign, despite not currently being available in the British market.