The Co-op Group has parted company with creative agency Lucky Generals after working with the agency for more than five years.
Watch: Co-op Christmas 2023 film focuses on ‘gift of community spirit’
The Co-op is focusing on the ‘gift of community spirit’, as it continues to support local causes with the second stage of its 2023 Christmas campaign.
Co-op champions community causes in stripped-back 2023 Christmas campaign
Co-op is focusing on the ‘gift of community spirit’ for its 2023 Christmas campaign, as its aims to give local causes a tangible cash boost.
Co-op joins Iceland in ditching expensive Christmas ad as it asks shoppers to donate
Co-op is joining Iceland in dropping expensive Christmas adverts and calling on shoppers to donate money towards community causes instead.
Co-op boosts retail media offering with LiveRamp partnership
Co-op has partnered with LiveRamp to offer brands more relevant advertising as it boosts its first-party marketing and retail media business.
Co-op unleashes member prices in playful Lucky Generals campaign
Co-op is focusing on members’ prices in a playful Lucky Generals campaign designed to promote its membership initiative and the introduction of Member Prices.