Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth
How loyalty schemes and festive ads boosted supermarket Christmas sales
Supermarkets including M&S, Tesco and Sainsbury’s have been crediting strong Christmas sales to loyalty schemes, value pricing and festive ads.
Tesco chief customer officer Alessandra Bellini steps down unexpectedly
Tesco’s chief customer officer Alessandra Bellini is set to step down from her role at the end of September after close to seven years with the grocer.
Tesco CEO plans to dominate airwaves over Christmas period
The CEO of Big 4 grocer Tesco Ken Murphy has stated that the UK will be seeing “plenty” of the retailer on the airways this Christmas.