Sportswear giant Adidas has said that it intends to sell all remaining stock of its ‘Yeezy’ trainers after the much-publicised breakdown of its formerly lucrative relationship with Kanye West.
I can’t believe it’s not Ozzy: 7 of the most bizarre celebrity adverts
Marketing Beat takes a look at some of the most bizarre celebrity-brand partnerships of the past 20 years – and some genuinely do beggar belief!
Yeezy does it: Kanye West accused of squandering Adidas’ $75m marketing budget
Following Adidas’ decision to sever all ties with Kanye West in October last year, the German brand he has ‘mishandled’ $75 million of Yeezy funds.
Apple Music ad for Rihanna’s Super Bowl halftime show set to ‘Run This Town’
Apple Music is building excitement ahead of Rihanna’s Super Bowl halftime show with an ad that pays tribute to her childhood in Barbados.
It’s not that Yeezy: What to do when celebrity-brand partnerships turn sour
MB takes a closer look at recent scandals enveloping both Adidas and Balenciaga, and what they can do to fight the tidal wave of negative PR.
Balenciaga apologises after allegations of sexualising children in its advertising
Balenciaga has publicly apologised after the fashion brand was accused of sexualising children in its recent ad campaign.
The Good, the Bad and the Ugly: three marketing news stories that sparked conversations this week
Marketing Beat takes a look at three marketing news stories that sparked conversations this week … for good and bad reasons.
Adidas drops Kanye West over antisemitic comments
Sportswear giant Adidas has terminated its partnership with US rapper Kanye West over offensive and antisemitic comments.
Adidas faces marketing backlash over Kanye West antisemitism
Sportswear giant Adidas has come under fire over for proceeding with its partnership with Kanye West after the rapper and fashion designer has constantly made antisemitic comments.
Kanye West terminates partnership with Gap
Kanye West, now known as Ye, has ended his partnership with fashion brand Gap, sending a letter to the retailer on Thursday.