Coca-Cola has credited the success of its “consumer-centric” marketing as pivotal in increasing its net revenue by 6% to £9.3 billion.
Coca-Cola invites artists to create AI artwork using GPT-4 and DALL-E
Coca-Cola has invited digital artists to use an AI platform to create original artwork with iconic creative assets from the Coca-Cola archives.
Spending power: Why marketing is crucial to navigating the economic storm
Coca-Cola and Burger King show how increasing marketing spend can be crucial for building stability and consumer trust in difficult economic times.
Coca-Cola boosts marketing spend as prices rise
Coca-Cola has boosted its marketing spend in a bid to raise customer perception and justify the jump in its product prices.