The UK advertising market reported a £36.6 billion adspend in 2023, a 6.1% increase in investment on 2022, the 13th annual expansion in 14 years.
WARC ups 2024 ad spend projection after strong end to 2023
UK advertising spend rose by 15.9% to a total of £9.6 billion across the third quarter of 2023 (July to September), backed primarily online spend.
UK ad market narrowly avoids contraction with 1% growth
Online channel growth has enabled the UK ad market to avoid contraction after close to £9 billion was sent across Q2.
WARC Data: Global ad spend to top $1 trillion for the first time next year
Global ad spend is forecasted to grow a further 8.2% in 2024 as expenditure tops $1 trillion (£786.8 million) for the first time, according to WARC.
UK ad spend rose by 8.8% to £34.8bn in 2022, AA/WARC report finds
The Advertising Association (AA) and WARC Expenditure Report has found that the UK’s ad market grew by 8.8% to reach £34.8 billion in 2022.
Christmas adspend set to hit record high of £9.5bn this year
UK adspend for the final quarter of 2022 is set to increase by 4.5% from last year’s record high to a total of £9.5 billion.
UK advertising spend predicted to rise to £35bn this year
The latest Advertising Association/WARC Expenditure Report has predicted that the value of the UK’s ad market will grow by 9.2% in 2022 to £35bn.
WARC downgrades ad market growth forecast by $90bn as global economic downturn hits
The World Advertising Research Centre (WARC) has published its 2022-23 Ad Spend Outlook, examining the impact of the economic slowdown.